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How to write a caption for any photo

The photo is ready and the caption box is empty. This guide gives you a method that works for any photo in under a minute, with examples.

The one rule

A caption should add what the photo cannot show. The photo shows what things looked like. It cannot show where you were, what happened just before, what it smelt like, who took the picture or what you were thinking. Any one of those is your caption.

Five questions that write the caption for you

  1. Where and when? "Kasauli, 6.40 pm." Often this is enough on its own.
  2. What just happened? "Ten minutes after the result."
  3. Who is missing or behind the camera? "Photo by Papa, who cut off everyone's feet."
  4. What can the photo not show? "It was two degrees and we were pretending otherwise."
  5. What is the honest joke? "Smiling because this was the twelfth try."

Answer one question in a few words. Do not answer all five.

Which caption for which photo

PhotoBest kind of captionReady lines
SelfieMood, occasion or a joke on yourselfSelfie captions
Friends or familyThe occasion and a countGroup photo captions
Sunset, hills, fieldsPlace and time, kept quietNature captions
Festival or functionWhose function, who made whatFestive captions
WeddingYour relation and your dutyWedding season
FoodThe dish and the cookFood status
TripOne thing only that place hasTravel status
Home townThe place by its nameHometown status

Before and after

Here is the same photo, a family at a hill station, captioned four ways.

Each step adds one true detail. None adds a clever phrase.

How long?

One line is ideal, and two is the limit for most photos. If you have a longer story, tell it properly as a post or a message, and do not squeeze it under a picture where it will be cut off after the first line.

Hashtags, emoji and tags

Check the photo before the caption

More on posting safely is in How to write a good status.